Denise Wakeman

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Blog community has been on my mind as I developed a webinar forSocial Media Biz School and on the same day read a fabulous post by Marcus Sheridan, The Sales Lion, about using blog comments to build community.

Initially, I think most bloggers don’t consider the value of community building. They’re focused on their editorial calendar, the look and feel of their site, developing content and getting it distributed on their social outposts.

Then, reality sets in. “Is anyone reading my posts?” begins to creep into your thinking. 

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Are you a Pinterest Power User? I confess. I’m really getting into Pinterest. While I’m mostly focused on using it as a business tool – to find and share great blogging and marketing content – I do enjoy spending a few minutes a day browsing through the images of food, jewelry and gorgeous places. I also make a conscious effort to go beyond business and share a bit of my personal tastes, what inspires me, where I want to travel, and recommended reading. 

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Pinterest is all the rage these days. No doubt you’ve seen articles, blog posts, and status updates on Facebook. You may be seeing “Pin It” buttons on blogs as well.  And for good reason. Pinterest as grown nearly as fast as the speed of light in the last few months. [Not sure what Pinterest is?Click here for info.]

Naturally my interest is in how to use it for business without being spamy. I joined Pinterest a few weeks ago and set up boards for Business Blogging Tips and Online Visibility Tips, in addition to personal boards for travel, running and books. My intention is to share not only my own posts on blogging and visibility but great content by others as well so there is a well rounded selection for visitors to choose from. 

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There are many, many ways to repurpose your blog content and I’ve addressed that in previous posts. However, most bloggers and business owners rarely take action and do the steps necessary that will increase their exposure, drive more traffic and generate more leads for their business. After talking with Phil Hollows (CEO of Feedblitz) about how I advise clients to create Kindle ebooks from their blog content, he remarked that it seemed like a lot of work and wondered if most people will make the effort. 

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As I spend more time on LinkedIn, I realize how many ways there are to 1) create visibilityand 2) drive traffic to your blog.

In this 4:57 minute video I show you eight ways you can use LinkedIn to showcase your blog and send your connections back to your site so you can share more of your expertise and (hopefully) entice them to take some action that will provide a deeper connection with you. (Don’t forget, once you get people to your blog, you need to have a call to action so they don’t disappear forever!)

How do you use LinkedIn for visibility and traffic generation? Please post your tips below!

I invite you to join my LinkedIn Group: Online Visibility Boost for Entrepreneurs. It’s an active groups with the purpose of providing you with opportunities to share your content so you can reach more people and … build more visibility for you, your business and the services you provide.

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