Denise Wakeman

Do you ever wonder if anyone is paying attention to your content? If anyone sees the updates on your Facebook page or your tweets or your fabulous blog posts?

Or maybe you wonder why no one retweets your links or shares your status updates or links to your blog…

Could be that your content is nearly invisible, buried in the gazillion of bytes of information that make up the wild, wonderful Web. 

On a recent flight, I had time to read Dan Zarrella’s new bookZarrella’s Hierarchy of Contagiousness: The science, design and engineering of contagious ideas. It’s a quick read based on Zarrella’s exhaustive study and analysis of hundreds of thousands of tweets, status updates, blog posts and emails. Zarrella is a social media scientist and popular speaker on webinars and at conferences. If you like data, you’ll love Dan Zarrella.

Back to the book. How do you give your content the best chance of being visible to the people you want to see it?

Prefer to read this article? Click here to read the complete article and get the cheat sheet I created from Dan Zarrella’s tips.